Marketing

"Marketing is a contest for people's attention."
- Seth Godin

Running a successful collision repair business requires more than just the technical skills necessary to repair vehicles. A thorough understanding and practice of solid financial management skills is also needed. Through the Acoat Selected program collision repair professionals can learn everything from business financial basics to solutions for complex accounting scenarios. Regardless of your financial management skill level there exists an Acoat Selected course or consulting engagement to fit your needs. Entry level or seasoned professional, we have you covered.

We are proud to offer the following Consulting Services in this area:

Demographic Analysis
Our Demographic Report service provides detailed demographic trends per zip code, insurer and manufacturer, as well as a consolidated list of insurance market share, all local insurance agencies and CD database with mailing labels for simplifying marketing to them.

Marketing Planning
This consulting engagement is designed to help your sales team improve their effectiveness in marketing your business to various referring business entities.
An effective sales culture affects all aspects of a business. The first phone call through the final call back for CSI is a “sales process.” Once everyone understands and believes they are part of the selling process, you have instilled a “sales culture” in your repair center.